“Strategy without tactics is the slowest route to victory. Tactics without strategy is the noise before defeat.” Sun Tzu
Several well known, fairly respected experts in the field of marketing, business, and consulting espouse the overarching importance of strategy. At the same time, these same so call bastions of business brilliance often relegate tactics as something subordinate, inferior, somehow less important—perhaps elementary or even juvenile.
While strategy is critical, integrated tactics are equally important. A strategy without tactics is a plan without hope of effective execution. Tactics without strategy is an exercise in inefficiency, an investment in random chance, and plain and simple—irresponsible planning and leadership.
A campaign of realistic impact in business, in life, in relationships, and in personal or organizational growth has to have a clearly defined, well founded, and soundly reasoned strategy. But it also needs well thought out, impeccably integrated, expediently executed, well measured tactics to be successful.
Tactics follow strategy, but tactics bring strategy to fruition. Read the full blog…