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Strategy Versus Tactics

Strategy Versus Tactics

“Strategy without tactics is the slowest route to victory. Tactics without strategy is the noise before defeat.” Sun Tzu

Several well known, fairly respected experts in the field of marketing, business, and consulting espouse the overarching importance of strategy. At the same time, these same so call bastions of business brilliance often relegate tactics as something subordinate, inferior, somehow less important—perhaps elementary or even juvenile.

While strategy is critical, integrated tactics are equally important. A strategy without tactics is a plan without hope of effective execution. Tactics without strategy is an exercise in inefficiency, an investment in random chance, and plain and simple—irresponsible planning and leadership.

A campaign of realistic impact in business, in life, in relationships, and in personal or organizational growth has to have a clearly defined, well founded, and soundly reasoned strategy. But it also needs well thought out, impeccably integrated, expediently executed, well measured tactics to be successful.

Tactics follow strategy, but tactics bring strategy to fruition. Read the full blog…

Keeping it Simple in Business

Keeping it Simple in Business

Being successful in business isn’t easy. But most owners, leaders, and managers however make it far more complex than it needs to be. In its purest form, business is about marketing, sales, service, leadership, and management.

In its simplest structure to start a business, you find a need or a desire in the market place. Then develop a service, product, or information that meets the need, solves the problem, or satisfies a desire for your market. Create opportunity for individuals, groups of people, organizations, or businesses that you can advance or deliver.

Next you need to find a way to articulate the value of what you do, distinguish your product, service, or information from other choices in the market place and find a way to make it visible. You educate the market, your prospects, your clients, and your partners. Make it easy for people to do business with you and for you. All of which is the essence of marketing. Marketing is nothing more than conveying value. It doesn’t have to be catchy, clever, or overly articulate. The message just has to be clear, concise, and effective.

Read the full blog…